Five Coffee Tips from Clipper Coffee, Velvet Sunrise & Reesor’s


Store beans in a dark cupboard or cool dry place. Light and air will affect the freshness, so a glass jar with a tight lid or an air-tight container is recommended. Do not store in a refrigerator or freezer.

Lasting Freshness
It is best to consume roasted coffee within 30 days and use ground coffee within three days. Brewed coffee is best enjoyed within 30 minutes.

When to Grind
Always grind coffee just before brewing. Fresh ground coffee is an excellent way to optimize your tasting experience. So if you don’t have a grinder, consider purchasing one. Grinders are relatively inexpensive and worth every penny.

Using a French Press
Allow the water to come off the boil for a minute or so then add the hot water to the carafe.  Use a spoon to mix together the water and ground coffee.  Then place the plunger into the carafe and allow to steep for a few minutes. Press down carefully and enjoy.

Using great water helps you to end up with a great tasting cup of coffee, and to protect your brewer from damaging scale build-up. An easy way to do this without investing in expensive water treatment gear is to buy spring water, and distilled or reverse osmosis water from your grocery store and mix them 50-50. This will reduce the hardness of the spring water providing great taste for your coffee. The ideal hardness for coffee brewers is 150 ppm total dissolved solids (TDS), while for espresso machines, 80 ppm is best. Spring water sold in Canada lists the TDS on the label.

20% off on a Coffee Special Offer for readers of Reesor’s Local Goodness

If you mention to the cashier at Reesor’s Market & Bakery that you saw the Special Offer in this newsletter you will receive 20% off when you purchase Velvet Sunrise or Clipper Coffee beans from September 21 to 28, 2013.

Clipper Coffee – Local Coffee Roaster

Meet our local coffee roasteries

At Reesor’s our customers have been enjoying Velvet Sunrise for several years, but after tasting Clipper Coffee at the Stouffville Farmer’s Market in 2012 we knew we had to add it to our coffee bean selection as well. Gary and Darlene Carlton, owners of Clipper Coffee in Mount Albert, Ontario are offering wonderfully fresh, Fair Trade, organic, hand roasted Arabica coffees.

On their first trip to Peru in 2006 Gary and Darlene tasted for the first time what really good coffee can be like. They have been going full sail since then establishing their company with a commitment to searching out the best in premium coffees.

Gary and Darlene Carlton owners of Clipper Coffee picking ripe coffee berries in Costa Rica as part of their mission to know coffee from farm to roaster. 

Gary and Darlene have travelled all over Central and South America over the past seven yearsand have an appreciation of what farmers and pickers go through to grow the second-most traded commodity in the world–coffee. They have picked coffee, watched and helped with the processing, and most of all have gathered a ton of knowledge about coffee first-hand. When they aren’t visiting coffee estates or co-ops around the world their coffee broker assists them in picking the best beans available, which are then shipped directly to their Mount Albert roasting facility.

Clipper Coffee fundraising in Ontario last year raised funds and supplies for three Honduran schools in coffee-growing areas.

Darlene explains what drives them in the coffee trade, “We love this business because we are able to bring the freshest, most premium coffees to the tables of coffee-drinkers, along with giving ourcustomers glimpses into the coffee farms that we visit and the workers that we meet.”

At Reesor’s Market & Bakery we love a cup of coffee, which is one of the reasons we made sure to have our coffee bar right in the middle of the store and brew the same premium beans that we sell.  We carry a variety of roasts and countries of origin from both Velvet Sunrise and Clipper Coffee.  If you are a tea drinker check out our selection of premium quality Clipper Tea too.

Velvet Sunrise – Local Coffee Roaster

Meet our local coffee roasteries

If you live in central Stouffville you might remember when Mark Hayward was experimenting roasting coffee from his home. Or perhaps these days you can smell roasting coffee as you drive down the western end of Stouffville where his Velvet Sunrise roastery is now located at Ringwood Dr.

As the roast master Mark selects quality green beans as the foundation of roasting and then does a further process of sampling, roasting, cupping, and scoring for choosing the best beans and the best roast level for each coffee varietal.  Mark’s wife and coffee partner Lisa Darchiville tells us that, “Important to a good cup of coffee is to grind the freshly roasted beans as you need them and to try to brew with filtered water.”

Reesor’s is now offering Velvet Sunrise Coffee in its new orange, 400 g package where you can check out the roasting date and details such as organic or fairly traded or country of origin.

Mark Hayward owner of Velvet Sunrise coffee does a cupping and tasting process for each of his coffee varieties to select which beans to use for which roasts of coffee.